Illustration and logo concepts for NBC Sports' branding of the 2020 Olympic Games in Tokyo, Japan. These were athlete illustration concepts for possible use in social media spots or other marketing avenues.
CD: Mitch Monson
We brought a custom, handmade treatment to the typography of the logo. After exploring traditional Sumi strokes as well as ultra-modern approaches, this is the culmination of our work - showing a dynamic brand with flow and movement, much like the illustrations.