Illustration and logo concepts for NBC Sports' branding of the 2020 Olympic Games in Tokyo, Japan. These were athlete illustration concepts for possible use in social media spots or other marketing avenues.  
Agency: MOCEAN
CD: Mitch Monson
Illustration
Olympic sprinter illustration included in NBC's press release revealing the Tokyo Games branding to the world.

Being a new event in 2020, we wanted to include Surfing in the illustration explorations. 

Exploring poster imagery.

Logo Design
We brought a custom, handmade treatment to the typography of the logo. After exploring traditional Sumi strokes as well as ultra-modern approaches, this is the culmination of our work - showing a dynamic brand with flow and movement, much like the illustrations. 
Frame design by NBC, courtesy NBC
Frame design by NBC, courtesy NBC
Frame design by NBC, courtesy NBC
Frame design by NBC, courtesy NBC
Back to Top