To launch their new F8 product line, PUMA's Cobra Golf tasked Legwork Studio with creating two thirty-second ad spots that highlighted the unique design process behind the new clubs. The concept utilized seamless and organic scene transitions, deep shadows and metallic highlights morphing movements into each other.
This spot focused on the technology engineered into the clubs.
The final spot by Legwork:
Stills of the club concepts that were placed in the 3D light table scene: